3 Ways to Improve Online Presence and Impact Consumer Purchase Decisions

Posted on 16 March , 2017 by Ana da Silva

 

According to Sam Sebastian, Managing Director at Google Canada, 71% of consumers consulted the internet before making a definitive purchasing decision. Now factor in the exponential growth, development and sophistication that has taken place online over the last 4 years, and you start to see its importance.

 

This all maybe well and good you ask, but what does this have to with salespeople?

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5 Predictions for CRM in 2017

Posted on 14 December , 2016 by Victor

With 2016 drawing to a close it’s time to look ahead to the future. What can we expect to see from CRM in 2017? What will be the key customer relationship management trends?

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Facebook: The Social Network for Sales

Posted on 15 October , 2015 by Ana da Silva

Facebook_and_salesDo you know, roughly, how many people visit Facebook on a daily basis? Take a wild guess and keep it in your head for a second. Now brace yourselves for the actual figure. According to a statement made by Founder and CEO Mark Zuckerberg in The Guardian, Facebook recently received over one billion logins in a single day. To put it into perspective, that’s 1 in 7 people on the planet.

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Finding Buyer Signals Through Social Selling

Posted on 11 February , 2015 by Ana da Silva

1122By, Jordi Gili, guest author.

One of the latest buzzwords is “Social Selling”. It looks like we all should know about it already … or not? But what is it? And how can our field sales team benefit from it? 

Social Selling is all about leveraging social networks to be more effective sellers. 

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More Leads, More Visits: Twitter Tips to Increase Your Conversion Rate

Posted on 12 January , 2015 by Pilar

increase conversion rateYou’ve decided to leverage Twitter to connect with potential clients and have ticked off nearly everything on your Twitter to-do list. You’re already attracting the attention of buyer personas, bloggers and journalists through shared content. You’re also using the tools that exist to increase your exposure on the social network.

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Social Selling: How to Engage with Prospects on Twitter

Posted on 12 January , 2015 by Pilar

social selling twitterLearning to sell through social listening is a core skill in the 2.0 world. Today we’re putting the spotlight on Twitter, which we know from experience can be a great tool for building a valuable network of contacts.

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3 Ways LinkedIn Can Accelerate Your Sales

Posted on 13 October , 2014 by Pilar

Social Selling LinkedInCan Linkedin really help boost sales? Acclaimed sales strategist Jill Konrath answers this question with an unequivocal “yes”. We totally agree. But it all depends on how you play your cards on the professional network.

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Social Selling: a Must, Whatever Your Business

Posted on 09 September , 2014 by Pilar

Social Selling Forget for one moment your phone and email. Imagine that today you have no meetings with customers or colleagues. Don’t put your feet up though… because despite these somewhat unusual circumstances, you’re still communicating more than ever. Your company’s various social profiles are continuing to project your image - and provide insight into the work that lies behind it.

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Sell More through Social Media Listening

Posted on 16 April , 2014 by Pilar

social listeningIt all comes down to whether you see the glass as half empty or half full. True, it’s becoming more difficult to find a market niche and create offerings that surprise the consumer.

 

But we live in a time when social networks, if they’re used well, can tell you exactly what people are looking for. You just need to find out how to maximise the potential of social media, and build it into your sales process.

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