Did you know that as of April this year there were 2.2 billion active monthly Facebook users, 546 million on LinkedIn and 330 million on Twitter? That’s a lot of people! Not to mention those using the increasingly popular photo/video streaming platform Instagram.
According to Sam Sebastian, Managing Director at Google Canada, 71% of consumers consulted the internet before making a definitive purchasing decision. Now factor in the exponential growth, development and sophistication that has taken place online over the last 4 years, and you start to see its importance.
This all maybe well and good you ask, but what does this have to with salespeople?
With 2016 drawing to a close it’s time to look ahead to the future. What can we expect to see from CRM in 2017? What will be the key customer relationship management trends?
Do you know, roughly, how many people visit Facebook on a daily basis? Take a wild guess and keep it in your head for a second. Now brace yourselves for the actual figure. According to a statement made by Founder and CEO Mark Zuckerberg in The Guardian, Facebook recently received over one billion logins in a single day. To put it into perspective, that’s 1 in 7 people on the planet.
By, Jordi Gili, guest author.
One of the latest buzzwords is “Social Selling”. It looks like we all should know about it already … or not? But what is it? And how can our field sales team benefit from it?
Social Selling is all about leveraging social networks to be more effective sellers.
You’ve decided to leverage Twitter to connect with potential clients and have ticked off nearly everything on your Twitter to-do list. You’re already attracting the attention of buyer personas, bloggers and journalists through shared content. You’re also using the tools that exist to increase your exposure on the social network.
Learning to sell through social listening is a core skill in the 2.0 world. Today we’re putting the spotlight on Twitter, which we know from experience can be a great tool for building a valuable network of contacts.
Can Linkedin really help boost sales? Acclaimed sales strategist Jill Konrath answers this question with an unequivocal “yes”. We totally agree. But it all depends on how you play your cards on the professional network.
Forget for one moment your phone and email. Imagine that today you have no meetings with customers or colleagues. Don’t put your feet up though… because despite these somewhat unusual circumstances, you’re still communicating more than ever. Your company’s various social profiles are continuing to project your image - and provide insight into the work that lies behind it.
It all comes down to whether you see the glass as half empty or half full. True, it’s becoming more difficult to find a market niche and create offerings that surprise the consumer.
But we live in a time when social networks, if they’re used well, can tell you exactly what people are looking for. You just need to find out how to maximise the potential of social media, and build it into your sales process.