Did you know that as of April this year there were 2.2 billion active monthly Facebook users, 546 million on LinkedIn and 330 million on Twitter? That’s a lot of people! Not to mention those using the increasingly popular photo/video streaming platform Instagram.
Towering in at around 480 feet and 750 feet wide, The Great Pyramid of Giza remains the last standing ancient wonder of the world. Experts estimate that it required somewhere around 2,500,000 blocks of solid stone to build, with each block weighing in at 2-15 ton. Add this to the difficulties involved with engineering and construction along with the unique challenges posed by the feeding, sheltering and organization of such an immense workforce required to build it…
An optimized, creative and “human” (we’ll get to that later) email campaign generates 18x more conversions than a simple, standard one. How can you fine-tune yours to get the most out of it? From a sales point of view, as technology advances we have more possibilities regarding acquisition and loyalty-building strategies. Sales emails still have the potential to improve your open rate and the quality of your follow-ups.
One theme that underlined this year’s European Utility Week held in Barcelona, Spain, is that the industry is undoubtedly undergoing a significant transformation. Shifting international regulatory policy, hordes of actionable data and an increasingly connected consumer base are just a few of these driving forces.
Selling means putting a great number of skills to practice but the smallest slip could spoil it all. What are some of the biggest sales mistakes and how can you avoid them?
It’s important to first know your buyers before you start selling to them. Do you have a buyer persona? Today we’ll explain how you can define your ideal client.
When is a lead ready to be passed on to the sales department? What prospects should the sales team focus on? Lead scoring? BANT? ... Today I’m going to explain the different levels of lead qualification and how you can go about applying them to your sales funnel.
When Frederick W. Taylor started to have vision problems at an early age, he had to settle for watching his friends play baseball from the stands. However, by embracing his role as spectator, he could assess the physical performance of his teammates, allowing him to seek new models and formulas to maximize the efficiency of the players.
Before we start, let’s just make one thing clear. There is no, definitive rule book on how to close every-single-sales-deal-I’ll-ever-land-in-the-future. It’s just not possible; there will always be those that despite your championed sales book ’s efforts, are always just an arm’s length out of reach. But this is the beautiful nature of our industry - every new deal brings a slightly different challenge than its predecessor. Whether it’s the client’s temperament, office environment or acute sense of smell (ask me about that another time) not one deal will be the same.