An optimized, creative and “human” (we’ll get to that later) email campaign generates 18x more conversions than a simple, standard one. How can you fine-tune yours to get the most out of it? From a sales point of view, as technology advances we have more possibilities regarding acquisition and loyalty-building strategies. Sales emails still have the potential to improve your open rate and the quality of your follow-ups.
Manage your time well and you’re likely to pave the way for success. Find out how ForceManager CRM can truly help you make the most of your time.
Selling means putting a great number of skills to practice but the smallest slip could spoil it all. What are some of the biggest sales mistakes and how can you avoid them?
It’s important to first know your buyers before you start selling to them. Do you have a buyer persona? Today we’ll explain how you can define your ideal client.
Think for a second about the day-to-day work of your sales team… Which words spring to mind? Challenging? Problematic? Gratifying? And what are the universal principles behind the science of persuasion?
The very first "Sales efficiency on the move” conference, organized jointly by ForceManager and the Valencia Chamber of Commerce, was held in Valencia on 29 May 2014.
The success of the event, which brought together more than 50 professionals from a variety of sectors, confirmed once again the interest of companies in implementing mobility-based sales force management tools, in order to successfully meet the challenges of today's market.
Nearly 70% of US email recipients report email as spam based on the subject heading. This statistic published on the Convince & Convert website shows how the email open rate can plummet if you don’t write an effective headline. You need to stand out and generate interest both through your product offering – and your writing.
So how do you convert leads to customers through persuasive sales copy? Here are some of the key elements:
Every company that uses CRM (Customer Relationship Management) shows a clear commitment to get to know its customers better by studying their needs - and offering them a personalized solution. A CRM is a strategic tool, powered by technology and cloud computing, and helps build cooperation between sales and the other departments within the company.
As 2013 ended we were aware of all the achievements - and perhaps the shortfalls - of our business, and were ready to optimize our resources and continue our business expansion over the next year. Data analysis, people management, effective communication, customer satisfaction… these are just some of the factors we need to coordinate if we want our sales to keep growing.
Here are 3 pieces of advice that we at ForceManager® believe could come in handy in 2014, plus some practical tips on boosting your profitability by improving your Customer Lifetime Value (CLV) and reducing Customer Acquisition Cost (CAC).