Let’s face it, most of the prospects that I hand my business card to probably just throw it away. Those that survive end up coastering for a coffee mug or perhaps lining a middle draw somewhere. And this totally to be expected. Just think back to all the business cards you have received over the years - did you take note of each and every one of them?
Early adopters such as Salesforce’s Einstein have attempted to solve this conundrum by using AI to trawl data heaps and conjure up some sort of insight for sales managers. Close, but no cigar as unfortunately it just isn’t working.
We were lucky enough to be back at the mobile tech industry’s largest annual trade fair, the Mobile World Congress. There’s really no other show in the world quite like it, filled with tech geeks, new technologies, app makers and startups, here’s a look at what everyone was tweeting.