One theme that underlined this year’s European Utility Week held in Barcelona, Spain, is that the industry is undoubtedly undergoing a significant transformation. Shifting international regulatory policy, hordes of actionable data and an increasingly connected consumer base are just a few of these driving forces.
CRMs and ERPs are business software solutions that work in different ways to help companies improve their organization and productivity. However, the two platforms are often confused - so what’s the difference and which is the best option for your business?
Are you at a time when your business could use a little financial boost? Are you considering looking for funding? In that case, the possibility of carrying out a business plan may be your best move forward, especially if you have investors in mind.
Are your landing pages really doing their job? Do they convince web users to find out more about what you're offering? Is there a clear, persuasive call to action? In other words, are they optimized for maximum conversion rates?
There’s an art to making a highly effective sales presentation.
It all boils down to two key elements. Content. And delivery. Get both of these right, and you stand a much better chance of making that sale.
The content of your sales pitch is a reflection of your company’s professionalism. It has to be impeccable and easy to understand if it’s going to help you sell your product. And to successfully deliver that great content, you need to capture your prospect’s attention from beginning to end.
The following 7 steps show you how.
Think for a second about the day-to-day work of your sales team… Which words spring to mind? Challenging? Problematic? Gratifying? And what are the universal principles behind the science of persuasion?
Are you prepared for the unexpected? As well prepped as you are for a sales call, there’s always a chance something unplanned could happen to knock your confidence - and block your capacity to sell.
Does your sales team practice consultative selling? What’s the difference between your product’s value proposition and its USP? Are your sales meetings thoroughly prepared?
There are many bloggers out there imparting thousands of pages of sales advice. We’ve put the spotlight on 3 sales experts - Jeffrey Gitomer, Jill Konrath and Mike Weinberg - to give you some practical tips for successful selling.
Anyone who works in sales has experienced that uncomfortable feeling when a customer disagrees with you, no matter how well you present your sales arguments.
A customer could be dissatisfied by a failure to meet delivery dates, poor product or service quality, making comparisons with the competition, or mediocre customer service. All signs that you're customer is not going to buy. Assuming this is not the case with your business, the most common problem you’re likely to come across is that your customer or prospect questions the price of what you’re selling.
So, your customer says your product is too expensive… Here are 3 pieces of advice on the best way to react to this and build a lasting customer relationship. Let's work this sales conflicts.
Think for a moment about your product or service. How exclusive is it? Does the price reflect that exclusivity? Do your sales arguments make your target audience sit up and listen?