How to Tackle Customer Retention in Utility's Digital Era

Posted on 24 November , 2016 by Julien

One theme that underlined this year’s European Utility Week held in Barcelona, Spain, is that the industry is undoubtedly undergoing a significant transformation. Shifting international regulatory policy, hordes of actionable data and an increasingly connected consumer base are just a few of these driving forces.

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What Are The Differences Between CRM and ERP?

Posted on 27 October , 2016 by Bevan Hornsby

CRM vs ERPCRMs and ERPs are business software solutions that work in different ways to help companies improve their organization and productivity. However, the two platforms are often confused - so what’s the difference and which is the best option for your business?

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6 Steps To The Perfect Business Plan

Posted on 12 August , 2015 by Manolo

Business planAre you at a time when your business could use a little financial boost? Are you considering looking for funding? In that case, the possibility of carrying out a business plan may be your best move forward, especially if you have investors in mind. 

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The Secrets to Building a High-Converting Landing Page

Posted on 02 October , 2014 by Andrea

High Converting Landing PageAre your landing pages really doing their job? Do they convince web users to find out more about what you're offering? Is there a clear, persuasive call to action? In other words, are they optimized for maximum conversion rates?

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7 Tips on Delivering a Perfect and Powerful Sales Presentation

Posted on 25 September , 2014 by Pilar

Sales Presentation There’s an art to making a highly effective sales presentation.


It all boils down to two key elements. Content. And delivery. Get both of these right, and you stand a much better chance of making that sale.

The content of your sales pitch is a reflection of your company’s professionalism. It has to be impeccable and easy to understand if it’s going to help you sell your product. And to successfully deliver that great content, you need to capture your prospect’s attention from beginning to end.

 The following 7 steps show you how.


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Sales Techniques: Key Principles Behind the Science of Persuasion

Posted on 18 September , 2014 by Pilar

Sales Techniques Science of Persuasion Think for a second about the day-to-day work of your sales team… Which words spring to mind? Challenging? Problematic? Gratifying? And what are the universal principles behind the science of persuasion?

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How to Close a Sales Call: Overcome these 10 Potential Problems

Posted on 03 September , 2014 by Javier Heredia

close a sales callAre you prepared for the unexpected? As well prepped as you are for a sales call, there’s always a chance something unplanned could happen to knock your confidence - and block your capacity to sell.

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Top Sales Tips from Experts: Jeffrey Gitomer, Jill Konrath & Mike Weinberg

Posted on 28 August , 2014 by Pilar

expert sales adviceDoes your sales team practice consultative selling? What’s the difference between your product’s value proposition and its USP? Are your sales meetings thoroughly prepared?


There are many bloggers out there imparting thousands of pages of sales advice. We’ve put the spotlight on 3 sales experts - Jeffrey Gitomer, Jill Konrath and Mike Weinberg - to give you some practical tips for successful selling.

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Sales Conflicts: How to Respond When a Customer says “The Price is too High”

Posted on 21 August , 2014 by Pilar

Sales conflictsAnyone who works in sales has experienced that uncomfortable feeling when a customer disagrees with you, no matter how well you present your sales arguments.


A customer could be dissatisfied by a failure to meet delivery dates, poor product or service quality, making comparisons with the competition, or mediocre customer service. All signs that you're customer is not going to buy. Assuming this is not the case with your business, the most common problem you’re likely to come across is that your customer or prospect questions the price of what you’re selling.


So, your customer says your product is too expensive… Here are 3 pieces of advice on the best way to react to this and build a lasting customer relationship. Let's work this sales conflicts.

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Create a Personal Customer Experience for a Stand-Out Brand Identity

Posted on 14 August , 2014 by Pilar

customer experience personal brand identity Think for a moment about your product or service. How exclusive is it? Does the price reflect that exclusivity? Do your sales arguments make your target audience sit up and listen?

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