With 2016 drawing to a close it’s time to look ahead to the future. What can we expect to see from CRM in 2017? What will be the key customer relationship management trends?
1970, 1980, 1990, 2000, 2010…
The truth is, if you’re a sales rep and you still haven’t given any thought to digitalizing your sales management (with a mobile CRM for example)… what are you doing? It’s 2016 and the whole vintage thing is over.
Samsung, VR and the IoT secured the majority of headline ink from this year's Mobile World Congress, but, as the largest Mobile trade show on the planet showed there were plenty of riches to be had away from the major product launches.
You just had to jump on social media to find them.
Trends such as BYOD continue to thrive as a practice used by many companies. But what can mobile CRM bring to this new work philosophy?
What are the latest market trends for Customer Relationship Management? What innovations will shape the future of CRM in 2016? Let’s take a look.
Every day, more and more companies are discovering the importance and benefits that can be gained by applying technology to business processes. However, with all the various options and terminology being thrown around out there it’s hard to stay on top, to figure out what you need and whether it’s going to be useful for your business. The most common conundrum occurs when executives discuss Customer Relationship Management (CRM) and Sale’s Force Automation (SFA). The misconception is that CRM and SFA are one and the same, but they’re not!
As with most important things in business, and in life, the amount value that goes into a process is directly related to the amount of value that comes out the other end. Nowhere does this ring more true than in your sales CRM. Managers, especially managers that are leading the implementation of a new CRM application, have all been on the receiving end of an oft-painful lesson: your sales CRM is only as valuable as the information that is getting entered.
Big businesses and multinational corporations have more resources to develop in-depth sales tracking tools that optimise their pipeline and drive new revenue growth. Sales reporting software provides a bird’s eye view of a company’s entire sales cycle, but taking advantage of critical data and customer buying patterns can be drastically more difficult for SMEs than their larger counterparts. However, technology is now offering new options for small businesses looking to capture key data and improve their decision making and set the stage for longterm growth.
For the last 20+ years, sales teams across the world shared one powerful technology in common, the customer relationship management software, or CRM. Traditionally, this CRM database that tracked relationships, set follow-up reminders and mapped the sales pipeline was accessed from a desktop computer. As computing power increased, so did the CRMs, growing into powerful, software systems rich with features capable of optimizing the sales funnel and giving management valuable analytical statistics of what’s happening in the field.
The vast majority of the business world is comprised of SMEs that are driven by small sales teams tasked with bringing in new business. Larger corporations have traditionally held the upper-hand as they can compete with armies of sales reps and throw around their million dollar marketing budgets. However, the internet has drastically democratised the business landscape allowing small and medium enterprises to compete head-to-head with corporations 1000x their size. In fact, the Software-as-a-Service (SaaS) explosion over the last decade is a perfect example of this worldwide phenomenon.