Director of Inside Sales at ForceManager and ICT organisation engineer. Lecturer on the Development of new Products and Services at La Salle and holder of the Global Management Programme at the IESE Business School.

Recent Posts

Which Star Wars Salesperson Are You?

Posted on 04 May , 2018 by Victor

To all the die-hard fans who are crazy about the saga: #MayTheFourth be with you!

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5 Sales Lessons We Can Learn From Star Wars

Posted on 04 May , 2018 by Victor

Since it perfectly combines mystery, science fiction, action, adventure and drama, Star Wars is still an unquestionable phenomenon of pop culture. That’s why every May 4, fans from all around the globe take over the internet to express their love for the galaxy far, far away. And it comes as no surprise that the popular pun ‘May the 4th be with you’ which plays with the franchise’s famous phrase ‘May the force be with you’ is no doubt one of the most tweeted hashtags right now.

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How Will AI Affect Sales?

Posted on 01 May , 2018 by Victor


Early adopters such as Salesforce’s Einstein have attempted to solve this conundrum by using AI to trawl data heaps and conjure up some sort of insight for sales managers. Close, but no cigar as unfortunately it just isn’t working.

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Getting Field Sales Teams To Read Your Messages - Where Read Receipts Fall Short

Posted on 26 March , 2018 by Victor

In the beloved age of information overload, the ability to send a message that actually gets opened and reviewed by your sales team has become ever more challenging. If your work depends on you being able to successfully transmit information to a large group of sales reps – perhaps because you are a marketing or sales manager – you are more than familiar with this challenge.

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GoalManager: Lead Your Sales Team with Personalized Sales Targets

Posted on 18 September , 2017 by Victor

We all know the importance of setting specific, measurable, achievable, results-driven and time-bound sales goals, otherwise known as SMART goals. But are you aware of the potential effectiveness of having each member of your sales team set individual sales targets that facilitate joint success?

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5 Predictions for CRM in 2017

Posted on 14 December , 2016 by Victor

With 2016 drawing to a close it’s time to look ahead to the future. What can we expect to see from CRM in 2017? What will be the key customer relationship management trends?

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A Day in the Life of a 1970s Sales Rep

Posted on 08 September , 2016 by Victor

1970, 1980, 1990, 2000, 2010…


The truth is, if you’re a sales rep and you still haven’t given any thought to digitalizing your sales management (with a mobile CRM for example)… what are you doing? It’s 2016 and the whole vintage thing is over.

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#MWC16 The Things You May Have Missed

Posted on 02 March , 2016 by Victor

MWC16en.jpgSamsung, VR and the IoT secured the majority of headline ink from this year's Mobile World Congress, but, as the largest Mobile trade show on the planet showed there were plenty of riches to be had away from the major product launches.

You just had to jump on social media to find them.

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BYOD and Mobile CRM: The Advantages of Sales Mobility

Posted on 04 February , 2016 by Victor

BYODTrends such as BYOD continue to thrive as a practice used by many companies. But what can mobile CRM bring to this new work philosophy?

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5 CRM Predictions For 2016

Posted on 18 December , 2015 by Victor

5_crm_predictions_for_2016What are the latest market trends for Customer Relationship Management? What innovations will shape the future of CRM in 2016? Let’s take a look.

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