To all the die-hard fans who are crazy about the saga: #MayTheFourth be with you!
Since it perfectly combines mystery, science fiction, action, adventure and drama, Star Wars is still an unquestionable phenomenon of pop culture. That’s why every May 4, fans from all around the globe take over the internet to express their love for the galaxy far, far away. And it comes as no surprise that the popular pun ‘May the 4th be with you’ which plays with the franchise’s famous phrase ‘May the force be with you’ is no doubt one of the most tweeted hashtags right now.
Early adopters such as Salesforce’s Einstein have attempted to solve this conundrum by using AI to trawl data heaps and conjure up some sort of insight for sales managers. Close, but no cigar as unfortunately it just isn’t working.
In the beloved age of information overload, the ability to send a message that actually gets opened and reviewed by your sales team has become ever more challenging. If your work depends on you being able to successfully transmit information to a large group of sales reps – perhaps because you are a marketing or sales manager – you are more than familiar with this challenge.
We all know the importance of setting specific, measurable, achievable, results-driven and time-bound sales goals, otherwise known as SMART goals. But are you aware of the potential effectiveness of having each member of your sales team set individual sales targets that facilitate joint success?
With 2016 drawing to a close it’s time to look ahead to the future. What can we expect to see from CRM in 2017? What will be the key customer relationship management trends?
1970, 1980, 1990, 2000, 2010…
The truth is, if you’re a sales rep and you still haven’t given any thought to digitalizing your sales management (with a mobile CRM for example)… what are you doing? It’s 2016 and the whole vintage thing is over.
Samsung, VR and the IoT secured the majority of headline ink from this year's Mobile World Congress, but, as the largest Mobile trade show on the planet showed there were plenty of riches to be had away from the major product launches.
You just had to jump on social media to find them.
Trends such as BYOD continue to thrive as a practice used by many companies. But what can mobile CRM bring to this new work philosophy?