Did you know that as of April this year there were 2.2 billion active monthly Facebook users, 546 million on LinkedIn and 330 million on Twitter? That’s a lot of people! Not to mention those using the increasingly popular photo/video streaming platform Instagram.
What have been the key industry changes over the past 5-10 years? Is the digitalization of the sales process really that important? And what exactly does the future hold for field sales teams?
Europe’s premier digital innovation and business festival is once again upon us as the world’s largest fairground in Hannover welcomes CEBIT 2018. From June 11 to 15 we’ll get a glimpse at some of the projects pushing the boundaries of digitalization and AI, data analytics, smart homes, security, ECM, mobile solutions and sales software from the likes of Volkswagen, Varonis and Olympia.
There are few sporting events that can boast the TV coverage and attention of the Champions League. This year approximately 1.7 Billion people tuned in from around the globe to watch it – if my math’s right that’s something like 22% of the earth’s entire population…
In the early 90s, I began my professional career as an insurance agent at MAPFRE. If at that time Marty McFly and Dr. Emmet L. Brown had lent me DeLorean so that I could take a quick peak into what the future held for the insurance sales process...I would have thought I was in dream land, it was magic or I was indeed in a Sci-Fi movie!
Let’s face it, most of the prospects that I hand my business card to probably just throw it away. Those that survive end up coastering for a coffee mug or perhaps lining a middle draw somewhere. And this totally to be expected. Just think back to all the business cards you have received over the years - did you take note of each and every one of them?
Since it perfectly combines mystery, science fiction, action, adventure and drama, Star Wars is still an unquestionable phenomenon of pop culture. That’s why every May 4, fans from all around the globe take over the internet to express their love for the galaxy far, far away. And it comes as no surprise that the popular pun ‘May the 4th be with you’ which plays with the franchise’s famous phrase ‘May the force be with you’ is no doubt one of the most tweeted hashtags right now.
Early adopters such as Salesforce’s Einstein have attempted to solve this conundrum by using AI to trawl data heaps and conjure up some sort of insight for sales managers. Close, but no cigar as unfortunately it just isn’t working.
In the beloved age of information overload, the ability to send a message that actually gets opened and reviewed by your sales team has become ever more challenging. If your work depends on you being able to successfully transmit information to a large group of sales reps – perhaps because you are a marketing or sales manager – you are more than familiar with this challenge.